If you are a business owner then you know the importance of marketing and good content. But what is good content? I often find myself asking that question when I sit down to write a great blog post. I recently watched two training sessions on Skillshare that gave me similar feedback to my question. Good content is content that is ten times better than your competitors. Wow. 10 times better? That’s a really high bar, so how do you achieve that? Rand Fishkin and Garrett Moon have some answers to that question.